About us

ITALIAN ROOTS

A family affair

Cotone means 'Cotton' in Italian.

Cotone launched in London by two cousins, wanting to bring together their worlds of Savile Row tailoring and international finance. Our mission is to marry craftsmanship with convenience for everyday life.

Our great-grandfather was a shoemaker who emigrated to London in the 1950s, so this project echoes a proud tradition of artisanal excellence with a focus on natural materials and timeless design.

Tom Ford once wrote men should always have new socks and underwear, throwing the old ones away every six months.

We believe every man should be on top of the socks in their drawer, but shouldn't have to think about it too much.

You can leave that to us.

Effortless everyday elegance.